SEO Content Writing Program for Bulgarian Market
We've spent the last three years working with businesses across Bulgaria who needed real content that actually ranks. This program grew from those conversations—the frustrations about generic writing, the confusion around keyword research, and honestly, the money wasted on content that never performed.
Our next cohort starts in August 2025. We're keeping it small—just 14 participants—because we've found that's the sweet spot where everyone gets genuine feedback and the group energy stays productive without getting chaotic.
What You'll Actually Learn
This isn't theory for theory's sake. Each module connects directly to work you'll do for real clients or your own projects. We built this around what writers actually need in the Bulgarian digital market right now.
Search Intent Fundamentals
Understanding what people really want when they type something into Google. We'll dissect Bulgarian search patterns and look at how local search behavior differs from global trends.
- Reading between the lines of search queries
- Matching content format to user expectations
- Bulgarian language nuances in search
Content Architecture
How to structure articles so both readers and search engines can follow your logic. This is where most content fails—great information buried under terrible organization.
- Header hierarchy that makes sense
- Internal linking strategies that work
- Creating scannable long-form content
Keyword Integration
Forget keyword stuffing. We'll show you how to write naturally while hitting the terms that matter. It's possible to do both—just takes practice and some strategic thinking.
- Natural language processing principles
- Semantic keyword relationships
- Balancing readability with optimization
Portfolio Development
By the end, you'll have six pieces you can show potential clients. Not student work—actual content built for real search terms with real competition. That's what gets you hired.
- Building your writing samples
- Presenting SEO results effectively
- Case study documentation
How We Actually Run This
Look, online courses have a reputation problem. Most people sign up, watch two videos, then forget they enrolled. We structure things differently because we've seen what doesn't work.
You'll get two live sessions per week—Tuesdays and Thursdays at 7 PM. They're recorded if you miss one, but honestly, the real value is showing up. The group discussions are where the lightbulb moments happen.
Weekly Writing Assignments
Real briefs based on actual client requests we've received. You'll research, write, revise—the full process from keyword selection to final draft.
Peer Review Sessions
Learning to critique others makes you better at editing yourself. Plus, seeing how different writers tackle the same brief is genuinely educational.
Individual Feedback
Written feedback on every assignment plus a 30-minute one-on-one session halfway through the program. We'll talk through your specific challenges and goals.
The 12-Week Journey
We run intensive blocks with built-in breaks. It's demanding but doable if you can commit 8-10 hours per week.
Foundation Phase
August 4-24, 2025We start with search fundamentals and content strategy basics. You'll analyze existing top-ranking content and identify why it works. First writing assignment goes live in week two—a 1200-word informational article.
Application Phase
August 25 - September 14, 2025Time to write. Three major assignments covering different content types: product comparison, how-to guide, and thought leadership piece. We introduce keyword tools and show you how to actually use them without getting overwhelmed by data.
Refinement Phase
September 15 - October 5, 2025Advanced topics like content refresh strategies and writing for featured snippets. Your assignments get more complex—longer briefs, competitive keywords, tighter constraints. This is where you develop your process.
Portfolio Phase
October 6-26, 2025Final project work and portfolio assembly. You'll select your best pieces, write case studies for each, and prepare your positioning as an SEO content writer. We bring in a guest from a Bulgarian digital agency to review portfolios and answer career questions.
Program Details & Registration
Want specifics about schedule, curriculum details, or instructor backgrounds? We put together a complete program guide with everything you need to decide if this fits your goals.
Get Program Information